Project Snapshot

The developer launched an 8-unit boutique luxury residential project in Pune Central — a high-demand yet highly selective micro-market. Despite the strong architecture and premium pricing, their earlier digital efforts generated low-quality inquiries with no measurable sales movement.

The developer’s goal was explicit:

“We don’t care about volume. We want actual luxury buyers who will visit and buy.”

This project required high-intent filtration, not broad lead generation.

We positioned the campaign toward buyers with verified intent, even if lead cost increased — because boutique inventory sells through precision, not volume.

Main Problem

1. High-value inventory but no qualified enquiries

2. Previous campaigns brought volume, not intent

3. Zero structured funnel to push prospects to site visits

What We Did

1. Deployed a precision HNI targeting matrix focused on in-market buyers only
2. Removed broad traffic sources; shifted to “intent-first” segmentation
3. Designed a high-frequency remarketing loop tailored to luxury consideration behaviour
4. Installed a 3-step pre-visit qualification workflow to filter non-serious prospects
5. Synced sales team follow-ups to drive rapid visit-to-decision movement
6. 
   

Result

 Within 44 days:

• 612 leads generated

• 248 high-intent buyers qualified

• 56 site visits booked

• 8 units sold (100% inventory cleared)

• 28.4X ROI achieved

The developer exited the project completely with full liquidation inside one sales cycle.