Project Snapshot

A compact premium project in the heart of Kharadi, surrounded by competitive launches and aggressive pricing. Despite solid specifications and a strong micro-location, the project struggled with enquiry consistency and had zero structured funnel to convert interest into site visits.

Main Problem

• High online activity, low-quality buyer intent
• Prior campaigns were broad; attracting non-serious traffic
• Sales team overwhelmed with unfiltered leads
• No pipeline to push interested buyers to site visits

What We Did

1. Shifted targeting to verified Kharadi–Viman Nagar–Magarpatta buyer clusters
2. Installed a qualification-first funnel to filter premium-intent prospects
3. Built a personalised visit-push workflow for fast decision cycles
4. Ran 14 creative variants across three funnel layers to tighten CTR and intent

Result

 In 45 days:

• 1,845 total leads generated

• 738 high-intent buyers filtered

• 155 site visits booked

• All 10 units sold out within one sales cycle

A complete sellout of the entire unit inventory, despite heavy competition in Kharadi’s premium segment.