Project Snapshot

 A mid-premium tower near College Road, Nashik, with strong liveability but weak market activity due to oversupply and inconsistent enquiry flow. Previous campaigns drove traffic but failed to convert into visits, leaving 24 ready-to-move units unsold for months.

Main Problem

• High enquiry volume, but extremely low qualification

• No structured conversion path to site visits

• Heavy competition in Nashik’s premium belt (Gangapur–College Road stretch)

• Sales team overwhelmed with unfiltered leads

What We Did

1. Shifted to intent-first campaigns targeting verified Nashik buyers
2. Eliminated broad audience spillover and cut low-quality traffic streams
3. Built a 3-layer funnel with qualification checkpoints
4. Designed auto-followup + manual routing to improve visit confirmations
5. Re-aligned sales team scripts for faster decision cycles

Result

• 2,650 total leads with strict filtering

• 997 high-intent qualified buyers

• 191 site visits booked across 84 days

• All 24 units sold out (2 & 3 BHK mix)

• 41.3X ROI achieved on a ₹7.2L budget

The developer exited the inventory completely within one controlled cycle, marking their fastest project clearance on College Road.