Project Snapshot
A premium mid-rise development in Mulund West with high-ticket 2 & 3 BHK units. Despite strong product positioning, the project faced an intense buyer slowdown driven by inventory oversupply in the Eastern Suburbs and rising competition from neighbouring micro-markets like Thane and Bhandup.
Main Problem
High-volume traffic but very low conversion intent
Inefficient targeting from previous agency causing inflated CPLs
Lack of a structured site-visit pipeline
Sales team underutilised due to inconsistent appointment flow
What We Did
Switched campaigns to hyper-local Mulund–Thane–EEH premium buyer clusters
Built a multi-level qualification funnel to capture serious movers only
Installed appointment-confirmation automation + manual verification loops
Designed 9 high-performance creative sets around lifestyle + value perception
Result
2,457 leads generated within 52 days
882 high-quality buyers filtered
179 site visits booked
Complete sellout of all 20 units
68X ROI achieved with controlled spend
The project cleared its entire inventory in one tight cycle, marking one of the fastest closures in Mulund’s premium category.